The uncomfortable truth about most SEO campaigns
You can rank for hundreds of keywords and still struggle to book a single qualified call. Traffic is not the problem. The wrong traffic is.
If you've ever opened a monthly SEO report and felt… nothing — you're not alone.
Pretty charts. “Impressions up.” A few keywords “moved into the top 20.” And yet the sales team is still asking: where are the leads?
Here's what usually happened: the campaign optimised for volume, not intent. High-search keywords that look impressive in a deck — but buyers never type them when they're ready to spend.
That single shift — from vanity SEO to commercial SEO — is what turned the Search Console graph below from flat to compounding.